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The Social Business Engine (part 3 of n) – Sales
“If you see a fork in the road, take it” Yogi Berra made this statement many years ago. What is great about this quote is that he was simply giving directions to his house. His house (at the time) was...
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Final part of the Social Business Engine series – People
People are the fuel that makes the Social Engine run Remember, that the Social Engine is my own metaphor for what drives Social Business. My objective is not to cram the word “Social” into the first...
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Wow, that deserves a standing ovation!!
Huh?! What?! – Certainly not my last run down the moguls this past week, that is for certain. I was lucky enough to enjoy some time on the slopes, time with family as well as some time to read from...
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Is a Business Culture Change required to find value in Social?
I wanted to get out a quick post based on some great experiences this week. The interactions were on many different channels; Twitter, Email, Skype, Phone, Face-to-face, Groups, Blogs…all of which make...
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The Path to Success in Social Business is through Social CRM
At first I was going to state the title in the form of a question, but this is not Jeopardy, and I wanted to make a point. The point is simple really, the path to success in Social Business is through...
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MindTouch CEO Aaron Fulkerson, on Collaborative CRM
This is a Guest post and a cross post (with permission) by Martin Schneider CRM takes on many faces, and encompasses a lot of different technologies. We would be ridiculously arrogant, and wrong, to...
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Is Social CRM a house of cards?
I am not simply going for shock value, I am asking a tough question where one of the possible answers is ‘yes’, and that scares me a bit. If we choose to ignore 20 years of knowledge, experience and...
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Who Owns Social Data?
Martin Schneider (CRMOutsiders) asked this question – Who Owns Social Data? to a panel at the recent SugarCRM conference, held in San Francisco. Sameer Patel, Esteban Kolsky, Jeremiah Owyang and Diogo...
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A CRM Lesson Learned, from a Gardener
(Trying something different – this is a cross post from one done earlier this week on CRMOutsiders. The idea is to incorporate some feedback from comments on the post and discussions I have had to...
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A Conversation with a Friend
Earlier this week, I was able to catch-up with friend Graham Hill via Skype. Before you get too far, this is not an interview style post. This is an extension of the sharing of ideas to a broader...
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Context, the Difference between Information and Knowledge
In my weekly routine, I try to strike a balance between academic thinking, practical thinking and the balance between the two. Living in northern Vermont gives me the opportunity to create fun...
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